BusBank® Landing Pages
BusBank offers a variety of bus charter options for any occasion, all over the country. With this in mind, dedicated landing pages were created in an effort to increase conversion rates and lower the cost per acquisition of their pay per click campaigns.
Increased Conversion Rates
After just a couple months of testing, these pages showed a nationwide average 8% improvement in conversion rate with some markets showing an improvement of over 20%. In no markets did conversion rates decline.