Chicago, IllinoisBuilt 1979 · Refined 2025Saturday, September 6, 2026 CHI12:00 PM
← PortfolioCase study No. 02Bakery · B2B & Retail

Italian Sandwich Restaurant Chain Invests BIG In A B2B Bakery, Scores Major Retail Deals.

Pronto Pane bakes schiacciata, sandwich buns and quarter sheets for restaurants and grocers. The brand needed a full kit before its first trade show: photography, catalogs, banners, packaging shots, social content and a website. Here is what we produced.

ClientPronto PaneWhereChicagoYear2026WorkPhotos · Catalogs · Banners · Video · Web
Schiacciata sandwich, shot on set for the launch catalog.Fig. 01
100+
photos for print and web
5
product short films
7
print materials
1
B2B Website

The brief

A new bakery, a first trade show, and a lot of buyers to meet.

Pronto Pane grew out of a Chicago sandwich chain that built its own wholesale bakery, first to supply its restaurants and then to sell schiacciata, sandwich buns and quarter sheets to other kitchens and grocers. With the bread ready and a first trade show on the calendar, the brand had a clear opening to introduce itself to foodservice and retail buyers.

We partnered with the team to build the full launch kit: photography, catalogs, banners, films and a website, all designed together so everything a buyer touches, from the booth to the catalog to the site they visit afterwards, looks like it came from the same hand.

01 · Photography

A photo library built to work everywhere.

Across several shoots, on set and in the bakery, we built one consistent library: plated applications for the catalog and site, documentary stills from the bakery floor, clean product frames and social crops. Every piece, print or digital, draws from the same images.

Tomato and arugula schiacciata.Fig. 02
Towering stack of warm sandwich buns.Fig. 03
Antipasto board.Fig. 04
Sandwich buns fresh out of the oven.Fig. 05
Torpedo rolls.Fig. 06
Parmesan pecorino sandwich buns.Fig. 07
Jalapeño cheddar quarter sheet.Fig. 08

02 · Videography

The people behind the bread.

Five short films that give buyers a look inside: the dough line, the master baker, a website hero loop, and how the schiacciata and sandwich buns are made. Cut for the website, the booth screen and social.

Rafael Hernandez, Master Baker. 1:31.
Sandwich buns, how they’re made. 0:45.
Website hero loop.
Schiacciata bread, how it’s made. 0:34.
Pronto Pane Macchina. The Rheon dough line, sheeting and shaping. 1:59.

Five films, cut for the website, the booth screen and social.Fig. 09–13

03 · Website

Where the buyer lands after the show.

A product-first B2B site built on the same photography, giving buyers a place to browse the line, see case counts and reach the sales team after the show.

prontopane.com across desktop, tablet and mobile.Fig. 14

04 · Print

A sell sheet a buyer keeps, a banner that reads across the hall.

Two catalogs, foodservice and retail, put each SKU’s overhead, case count and story on one page a buyer can carry home. For the booth, three 33″ × 81″ retractables and two 8-foot stretch backwalls give the team a stand that can be rebuilt for a grocery or foodservice show.

Catalogs · Foodservice and retail

Foodservice cover.
Retail, the full line.
Sandwich buns.
Baguettes and rolls.
Inside the bakery, Des Plaines.
The full line, order guide.

Six pages from the seven-page foodservice catalog and the four-page retail catalog.Fig. 15

Trade show · Three retractables, two backwalls

Design 01, in stand. 33″ × 81″.Fig. 16
Design 02, in stand. 33″ × 81″.Fig. 17
Design 03, in stand. 33″ × 81″.Fig. 18
Design B. Artwork and in situ, 8 ft × 8 ft.Fig. 19
Design C. Artwork and in situ, 8 ft × 8 ft.Fig. 20

Where it stands

On the shelf at Jewel.

Pronto Pane is now carried at Jewel, Tony's Fresh Market and Pete's Fresh Market, with several more retailers in the pipeline. Results will be added here as they come in.