Object-Oriented
Marketing & Photography

BUILT 1980 – REFINED 2025

Our History from Code to Creative

In the 1970s, Mark Ivanovich started a company rooted in the logic of object-oriented programming, a method that brought clarity, structure, and efficiency to the coding world. In the years that followed he would buy a three-flat in Chicago’s Lakeview neighborhood and raise his family while working remotely from his home office(the garage). Today he works remotely from his home office on Maui as a Data Strategy/Data Platforms Partner for Astellas Pharma.

In 2025, after fifteen years of digital marketing experience working for agencies and private companies, his son Nick inherited a sweet company name and a philosophy.

Today, The Object Group translates that same modular thinking into beautiful and effective marketing campaigns. By mixing the discipline of data with the intuition of design, we help brands craft identities that are interesting, and not just loud.

We believe in the power of photography, good writing, and storytelling. We believe that great marketing, like great code, should be both human and intelligent.

Marketing Campaigns

Campaigns with a purpose. We don’t care what’s trending. We don’t do social media skits. We don’t cater to algorithms or best practices.

We help brands tell an interesting story that helps build trust with consumers. The results speak for themselves but our clients were happy to testify.